Face & Body Midwest 2012 Advanced Education Takeaways
Attendees pulled critical takeaways to implement into their businesses at Face & Body Midwest 2012. The three-day conference and expo kicked off on Saturday, March 12, at McCormick Place West, and setting the pace for the weekend was the product-neutral Advanced Education Conference Program. Following are highlights from this year’s Business Solutions, Treatment Techniques, Skin Science and Medical Esthetics tracks.
Business Solutions
Build your Brand, Create your Culture and Grow your Business
Attendees of this session walked away with an understanding of how to start or improve their branding plan and the tools they need to grow their business through building a strong spa culture.
Deedee Crossett, San Francisco Institute of Esthetics and Cosmetology
The Secret Promo Code—A Breakthrough Guide to Growing Your Medical Spa
T.A.G.–Three months out, Action items and Goals! This breakthrough new formula gave attendees a three-step formula for a full year of marketing efforts. Whether starting a new spa or looking to boost your existing business, this simple formula and presentation was packed with over 100 take away ideas that armed attendees with explosive knowledge to reinvigorate spa sales. From the WIFM (what’s in it for me) approach to the TOIB (teaser, offer, immediacy and brand) strategy, this lecture served as a Marketing 101 course for the new era of esthetics.
Tracy L. Drumm, IF Marketing
How to Become Invincible to Lawsuits and Save Thousands in Taxes
This session covered proven and effective strategies to achieving financial peace of mind by learning how to properly structure assets to become invincible to lawsuits, save thousands in taxes and eliminate all estate taxes. Attendees learned techniques most advisors are unaware of.
Larry Oxenham, American Society for Asset Protection
Not Your Mom’s PR: How to Manage Your Reputation in the Digital Age
Public Relations is not just about media mentions and feature stories. It’s also about managing your reputation and social media outlets provide the ideal opportunity to engage and connect directly with your customers in the digital world.
Darlene Fiske, The Fiske Group: Public Relations and Marketing Strategies
Debra Locker, Locker Public Relations
Treatment Techniques
Health Challenged Skin: Common Issues Facing Clients and the Effects of Skin Care Treatments
The future of esthetics provides us with a unique partnership in the overall health of our clients, coaching them for optimal health and wellness; it broadens our client base and provides personal satisfaction beyond measure.
Elaine Sauer, Industry Consultant
Expanding Your Services With Makeup Applications & Lessons
Attendees discovered advanced makeup techniques including how to determine everyone’s best makeup colors, selecting the perfect foundation and contouring tips, plus improved their beauty knowledge to confidently add makeup applications and lessons to client services.
Donna Mee, Donna Mee Inc.
The Healing Art of Kundalini Massage
This session was designed to teach the theory and ideas behind this specialized massage along with the techniques to properly work with Kundalini.
Beata Luberda-Goodman and Laura Fields, New Age Spa Institute
Men’s Intimate Body Waxing
This class is designed to inspire and re-energize your intimate body wax business, and how to market this service to men.
Andy Rouillard, International Beauty Systems Group
Skin Science
Stem Cell Technology and the Skin
Attendees learned more about the latest innovations in topical stem cell technology and how these exciting ingredients can be incorporated into preventative and corrective skin care.
Ivana Veljkovic, PhD, PCA Skin
The Epigenome: Where the Environment and Genome Meet
The epigenome is the genes' manager. Epigenetics is how genes are expressed. Aging is believed to be largely a result of the wrong genes being turned on. Clock genes are how and why skin changes from morning to night because they control the circadian rhythms of skin.
Rebecca James Gadberry, YG LabÅratories
Inflammation and Skin Aging
The bottom line of aging: Chronic (daily) invisible (subclinical) inflammation sustained over a lifetime is the underlying cause of aging. This means aging can be slowed and some forms may even be prevented.
Michael Q. Pugliese, Circadia of Dr. Pugliese
Telomere Aging and Skin
Losing stem cells is more detrimental than losing differentiated cells.
Christine Heathman, GlyMed Plus
Medical Esthetics
Subliminal Difference and Powers of First Impressions
Subliminal Difference uses an evolutionary approach to guide treatments—relying on humankind’s innate desires for beauty shaped over millions of years. It was designed using non-surgical treatments to strategically improve physical appearance along with self- esteem, resulting in the immediate projection of a more attractive first impression.
Jack Arkins, True University Esthetics
Bringing USDA Certified Organics Into the Medical Esthetics Field
Learn about the ORAC score (Oxygen Radical Absorbance Capacity), the antioxidant Kakadu plum and how you can be one of the first facilities in the world to offer a USDA-certified organic facial in combination with medical technology.
Niko Papadatos, Niko Cosmetics
Cosmetic Medicine and Esthetics—The 5 Trends You Need to Know
Attendees of this session will take away information on how estheticians can play a role with the current trends in Cosmetic Medicine while staying within their scope of practice.
Terri Wojak, True University Esthetics
Oncology Esthetics: Our Role as Estheticians
Certification in Oncology Esthetics provides the only knowledge and credibility to safely service individuals that have been affected by cancer. Remember: 1 in 5 people will be diagnosed with cancer this year.
Jean Schmitz, Touch for Cancer Online