Consumers Want Choice

Word-of-mouth recommendation: 85%

Reputation: 80%

Direct e-mail ad with a deal or coupon: 69%

Direct mail print ad with a deal or coupon: 65%

Return rate

Web search: 64%

Groupon, SpaWeek, Living Social, etc.: 63%

—Information courtesy of the Coyle Hospitality Group’s April 2011 Priorities of Today’s Spa Consumers