Retail Tips: A Deeper Look at Sun Damage

The following suggestions allow you to use the information learned in this article to help improve retail sales of your sun care products.

• Position sunscreen as an anti-aging product rather than a sun protection product.
• Explain that it took a significant amount of time for the client’s damage to accumulate, and it will take time for it to be reversed, although improvement will occur quickly.
• Educate clients about all of the different visible signs of aging, and explain why multiple products and ingredients are necessary for optimal results.
• Sell pre-packaged kits that contain all of the recommended products, along with a protocol. This ease of use will significantly increase compliance and re-purchases.
• Have before-and-after photos available in multiple areas of the spa. These are incredible marketing tools that allow clients to see what is possible with proper treatment. The photos should have the amount of time it took to achieve the results, as well as complete treatment and at-home product information, making it clear that both the treatments and the retail products are available at your spa.