Business Tips: Skin Abnormalities
It is recommended that all skin care professionals develop a relationship with a physician for referral purposes. Having this system in place can help to build client relationships, the spa professional’s level of respect within the industry and a spa’s bottom line. Following are ways spa professionals can work along with physicians in the prevention and treatment of common skin concerns.
- Use networking opportunities to meet physicians who are not currently offering noninvasive esthetic procedures but whose patient base typically seeks these types of treatments, such as OB/GYNs and family practice physicians.
- Refer clients any time anything appears suspicious. In turn, the physician will refer their patients to you each time they ask questions regarding skin care or esthetic treatments.
- Work with patients before surgical procedures to help get the skin as healthy as possible. Healthy skin responds better during surgical procedures and heals more quickly post-procedure.
- Provide appropriate guidance on preparing patients’ skin for more invasive skin treatments and on protecting it afterward.
- By referring clients to physicians, spa professionals are offering a more holistic approach to treating the skin, and they will be more pleased with the end result.