Retail Tips: Makeup Techniques That Sell

The retail secret is making cosmetics available to clients who will leave spas and drive to other retail outlets if you don’t have what they want—top impulse items include nail lacquer or lipstick, and both are easy and quick to sell. Don’t close the door to money that is in their pockets and send them somewhere else. The magic is in the approach; don’t be extremely aggressive. Also—and this is a key detail—after the touch-up, offer the client a pristine hand mirror to use to examine the application. This displays the results of the quick touch-up and can help result in sales. Your spa offers a cozy place for makeup applications and client are not on display, like at the makeup counter in a department store. These applications occur in your intimate spa and clients feel comfortable there. They love it, and it will add to your service and your bottom line.