Retail Tip: Why Preservatives Make a Better Mineral Makeup

To ensure that your sales are as healthy as your product, don’t avoid the preservative controversy; instead, address it directly. Because your clients won’t be moved by a long-winded rationale, consider posting a brief explanation on your website, and placing a shelf-talker near your product display with words to this effect: “The products we sell contain nonparaben preservatives. In the interest of the health, safety and well-being of our clients, we specifically choose products that contain preservatives in order to reduce microbes, such as bacteria, viruses, molds, fungi and yeasts that may cause skin irritation, eye infections and other health complications.”