Tips for Successful Events

• Allocate plenty of time for planning.
• Ensure you have ordered the food and have stocked spa product inventories to accommodate extra sales.
• Designate the right team members to the right jobs.
• Create courageous, yet realistic goals.
• Communicate often, and update as needed.
• Ensure team members know their roles.
• Factor in fun.
• Advertise; cover all your bases, including in-spa signage, personal invitations, e-mail blasts and Facebook posts.
• Reward your team members with free products or other incentives that are important to them.
• Create an opening ritual or ceremony and closing ritual to thank all attendees.
• Allow clients to offer and share their stories because the best information is exchanged, not told.
• Send thank-you notes as soon as possible after the event; an attitude of gratitude goes a long way.