The most important step in encouraging the use of antioxidant products at home is to promote the science that demonstrates their benefits. Provide clients with a fact sheet that outlines the basic information about what antioxidants do and why they’re important, while quoting studies and highlighting their findings. This sheet should also offer recommendations for how to increase antioxidant levels, including the consumption of antioxidant-rich foods and using skin care products that feature added antioxidants, preferably those that you retail in your spa.
Clients are going to be more likely to utilize these products at home if they experience them within your spa services. It helps clients to become familiar with them while offering an endorsement of their safety and efficacy. That’s why it’s important to include antioxidant products in facials and pre- and post-procedure care routines for treatments such as microdermabrasion, chemical peels, dermabrading, lasers and even waxing.