An American Take on Hamam

The Spa at Trump at Trump Soho in New York, opened this year to much acclaim with its wow factor and special Trump brand of luxury.

Featuring both women’s and men’s hammams, a dedicated hammam attaché takes the tradition to new levels of customer service. Using a highly personalized approach to assisting clients with their selections of robes, slippers and lockers, to concocting elixirs and customizing MP3 player music selections, the attaché serves as a guide during the hammam ritual. Unique in its approach, The Spa at Trump offers an array of hammam traditions from Turkey, Morocco, Persia and India. The 45-minute Turkish Hammam treatment, priced at $100, employs the traditional castile soap and kese mitt while the client lies on a heated belly stone. The special soap creates a proliferation of suds that can be an especially delightful experience for the first time hammam-goer. The 60-minute Moroccan Hammam treatment for $160 incorporates authentic Moroccan black soap made from olive oil and crushed olives to slough off dead skin, followed by a detoxifying warm ghassoul clay application.

According to Leigh Smith, director of The Spa at Trump at Trump Soho, if your spa is interested in offering a hammam ritual, consider hiring a hammam consultant for design and marketing issues. “Be authentic; these spaces are expensive to build and operate, so make sure that you balance the hammam with adequate revenue-generating space, such as massage rooms,” she suggests.