Retail Tip: Hydrating the Stratum Corneum With Ceremides

Topical, human-identical, ceramide-rich serums applied after professional treatments or cleansings work by acting as humectants, providing a reproductive barrier to transepidermal water loss brought on by either an acute or chronic dehydration of the skin. All skin commands moisture to be healthy, no matter what age, race or condition, and hydrated skin responds faster to injury. When offering services that focus on rejuvenating dry, dehydrated skin, considering adding a ceremide-rich serum in the service and then make it available as a retail option for home care as well, explaining to clients that application of the serum will help retain service results and hydrate skin on a daily basis.