Retail Tips: Handling the Business of Change
When thinking about changing your retail offerings, consider the following details.
- How intense is the demand for the retail line you currently offer and the one you are considering?
- What is the minimum purchase buy-in and for ongoing orders?
- What is the minimum SKU purchase buy-in and for ongoing orders?
- What is the type and quality of product education and training offered by the supplier?
- How good is the supplier’s customer service?
- How complete and cutting-edge are the marketing tools offered by the supplier?
In today’s world, spa professionals need to work with manufacturers who don’t have minimum buy-in and ordering requirements, and unreasonable purchasing policies. Some manufacturers may have put forth these demands historically; however, they will quickly find their numbers sinking like bricks if they do not adapt to the reality of today’s economy and today’s consumer.