When thinking about changing your retail offerings, consider the following details.
How intense is the demand for the retail line you currently offer and the one you are considering?
What is the minimum purchase buy-in and for ongoing orders?
What is the minimum SKU purchase buy-in and for ongoing orders?
What is the type and quality of product education and training offered by the supplier?
How good is the supplier’s customer service?
How complete and cutting-edge are the marketing tools offered by the supplier?
In today’s world, spa professionals need to work with manufacturers who don’t have minimum buy-in and ordering requirements, and unreasonable purchasing policies. Some manufacturers may have put forth these demands historically; however, they will quickly find their numbers sinking like bricks if they do not adapt to the reality of today’s economy and today’s consumer.