Retail Tips: Fitness Feels the Burn

During this period of relative uncertainty, spa owners should consider collaborating with nearby corporations and their corporate wellness programs, and explore which insurance companies allow health services to be considered for health savings accounts (HSA). Then, advertise that your services can be paid for with HSA accounts. More than ever, club and spa owners need to analyze their facility’s demographics to determine what services could be added at a range of price points to buffer any decline in a given sector. For instance, many clubs have had success increasing the number and variety of group classes in lieu of promoting personal training, while spas have benefited from lower-priced 30-minute services to accommodate those mindful of their budgets. If owners continue to listen—really listen—to their clients’ needs and desires, weathering an unfavorable economy is possible.