Read what some of the experts suggest in regard to translating fall color trends into profit for your spa.
Janell Geason, global educator, Aveda makeup—“The clients have spent money on their spa services, so the easiest thing is to look at the complexion afterward as an extension of skin services. Consider offering complexion makeup with suggestions for what looks great and trendy. Request to see their summer eye and lip colors, and translate them to fall colors. Talking about cosmetic trends makes women feel fresh and in the game, so you should use the trends and make them work for clients.”
Jane Iredale, founder, Iredale Mineral Cosmetics—“I’m a great believer in having some makeup products in the treatment rooms. Put some blush or lip gloss in the room so the client comes out feeling good. Also, you have to have hot retail products within five feet of the checkout—that’s the selling zone. The other key tip: Have your staff wear the cosmetics you retail. Nothing sells a product better than someone saying, ‘I really love that lip color. What it is it?’ ”
Philip Luque, director of education and artistry for Youngblood Mineral Cosmetics—“Women come into the salon to get their hair colored darker in the fall, so if your spa also has a salon arm, work with these women to change their lipstick or eye shadows for fall colors, as well. They can incorporate smaller pieces, such as lipstick or blush, that are more fall-oriented. If spa professionals notice during services after summer that clients’ skin tones have lightened as their tans decreased, they also can suggest a lighter foundation.”