When it comes to retail, engage millennials in enhancing the technology and social media aspects of your operations. Assign them with a project to strengthen retail though social media. This project may include creating messages to offer daily and weekly retail specials on Twitter and Facebook, as well as managing ongoing programs to boost communication and loyalty within your social media channels. Millennials are also great at enhancing your website. Invite them to create an e-commerce section on the site and write brief online articles to boost product education for users.