American spas can learn a thing or two on how to retail from Austrian spas. Retail sales have become a very important source of revenue for the Austrian spa; in fact, Austrian spas may rely more heavily on retail sales for revenue than American spas. Their product offerings are more extensive, and they work to build strong connections between treatment and retail. Austrian spas usually offer products in retail that they either use in treatment or to extend the benefits of the treatment. Also, ingestibles—primarily teas—are more common in retail because they use more dietary supplements, nutraceuticals and cosmeceuticals in their treatments than most U.S. spas, although many American spas are beginning to move in this direction. Is this a retail direction from which your clientele—and your bottom line—could benefit?